2023 Staging Statistics for Selling Agents

Home Staging: Buyers’ Agent Perspective:

• 58% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home most of the time, while 31% said that home staging has an effect, but not always.

• 81% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

• Staging the living room was found to be most important for buyers (39%), followed by staging the primary bedroom (36%), and staging the kitchen (30%).

• Among buyers’ agents, having photos (77%), traditional physical staging (58%), videos (74%), and virtual tours (42%) available for their listings was much more or more important to their clients.

• 20% of buyers’ agents said that staging a home increased the dollar value offered between 1-5%, compared to other similar homes on the market that were not staged.

Home Staging: Sellers’ Agent Perspective:

• 23% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. 10% noted that they only staged homes that were difficult to sell.

• The most common rooms that were staged included the living room (91%), kitchen (81%), primary bedroom (81%), and dining room (69%).

• It was most common for sellers’ agents to use a staging service (24%). Sellers’ agents also said that it depends on the situation (24%), and sellers’ agents also personally offered to stage the home (22%).

• The median dollar value spent when using a staging service was $600, compared to $400 when the sellers’ agent personally staged the home.

• When staging a home, 20% of sellers’ agents reported an increase of 1-5% of the dollar value offered by buyers in comparison to similar homes.

• 27% of sellers’ agents stated that there were slight decreases in the time on the market when the home was staged.

• Among sellers’ agents, having photos (89%), traditional physical staging (44%), and videos (44%) available for their listings were much more or more important to their clients.

Source: National Association od Realtors 2023 Home Staging Profile