“These are top agents mainly focused on closing deals, servicing many clients at a time, and they work hard at building a luxury brand. Some premium agents don’t have the bandwidth (time and energy) but also can’t compromise their service — they team with us to prepare the property (and sellers) for market,” says Bali. “So they hire us to represent them — we are an extension of their brand, so we make sure that our customer service reflects positively on their client experience.” Bali continues to add that “the other 40% of our clients are property owners who reach out to us directly, looking for guidance on how to capitalize and plan for sale.”