1. Initial Contact:
The process begins when the homeowner or their real estate agent contacts us through email or phone-call to schedule a consultation.
2. Pre-Consultation Information:
The homeowner or the real estate agent provides basic information about the property, such as its size, location, whether it's vacant/occupied, and target selling price. This information helps us provide a staging estimate and prepare for the consultation visit.
3. On-Site Assessment:
Our stager visits the property to conduct an on-site assessment. During this visit, we evaluate various aspects of the home, including its:
- Layout and flow: Assessing how rooms connect and identifying potential traffic flow issues.
- Condition and maintenance: Noting any necessary repairs or maintenance tasks.
- Architectural features: Recognizing any unique architectural elements that can be highlighted.
- Lighting: Evaluating natural and artificial lighting to determine if improvements are needed.
- Color scheme: Considering the existing color palette and whether repainting is necessary.
- Furniture and decor: Assessing the current furnishings and decor, which may need to be rearranged or replaced.
4. Identifying the Target Market:
We will have a brief chat with the real estate agent to discuss the target market for the property. Understanding the potential buyers' demographics and lifestyle helps tailor the staging recommendations. We also conduct our own market research by evaluating existing listings, identifying presentation strengths, to then provide a solution that will aggressively compete in the area.
Based on the assessment, the we provide a Presentation Enhancement Plan (list of recommendations) to the homeowner. These recommendations can include:
- Decluttering: Suggesting what should be removed or stored to create a more spacious and clean look.
- Furniture arrangement: Recommending how to arrange existing furniture or suggesting staging rental furniture if needed.
- Repairs and maintenance: Identifying any necessary repairs or improvements to enhance the property's condition.
- Paint and finishes: Advising on paint colors and finishes that appeal to a broader range of buyers.
- Decor and accessories: Recommending decor, artwork, and accessories to create a cohesive and inviting atmosphere.
- Curb appeal: Providing suggestions to improve the exterior, including landscaping, entryway, and overall curb appeal.
6. Timeline and Budget:
We will discuss the timeline for implementing the recommendations and estimate associated costs, which can include staging fees, rental furniture expenses, and any necessary repairs or upgrades.
7. DIY vs. Professional Staging:
Depending on the homeowner's preferences and budget, they may choose to implement the recommendations themselves (DIY staging) or hire us to manage the staging process professionally.
Once the recommendations are accepted and the plan is in place, the homeowner and our staging team begins the implementation phase, making the necessary changes and improvements to prepare the home for sale.
The goal of our home staging consultation is to create a tailored and appealing presentation of the property, maximizing its potential to attract potential buyers and ultimately secure a faster sale at a desirable price. The specific recommendations will vary depending on the unique characteristics and condition of the property and the preferences of the homeowner and target market.